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Innovative Brand Identity Designs for Mon-Avocat by French Design Agency Grapheine

Innovative Brand Identity Designs for Mon-Avocat by French Design Agency Grapheine

The Bar Council of France has a site for hiring lawyers, Mon-Avocat (My Lawyer), and Grapheine created its brand identity design. Around 70,000 lawyers across France are registered on the site, where anyone can hire them. The Hamon Law of 2014 enabled the formation of this start-up in 2015 by permitting legal professionals to advertise. The site's visual identity needed to convey justice and equality. The creation of a face resembling Themis, the goddess of justice and equity, assures users of the availability of qualified professionals. The tagline "Your defence with confidence" complements the face of Themis and conveys serenity and confidence. Here is a collection showcasing the innovative brand identity design of Mon-Avocat by Grapheine.

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Neelakandan, editor
Our Editor’s Experience
Mon-Avocat's brand identity gives legal services a more approachable face while preserving the visual assurance of justice and equality. Grapheine makes confidence part of the mark, so even the fine print feels less intimidating.
— Neelakandan · Designer · Editor
SHARING IS CARING

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