Agrosolutions New Branding and Identity Design by French Design Agency Grapheine

To ascertain its identity and positioning, Agrosolutions, the subsidiary of the agricultural group InVivo, France, decided to create new branding and identity. InVivo plays a major role in the economy of France as it comprises agriculture, nutrition and animal health, public distribution and wine. There are 216 French agricultural cooperatives in InVivo and Agrosolutions is one of them. The logo is created as a spiral composition with three curved and rounded segments of different colours which represent three domains - blue for sectors, orange for the territories and green for agriculture. The word Agrosolutions is formed in lowercase where "agro" is in bold to make it easy for the readers. The signature line "collaborative consulting" explains the vision of Agrosolutions within the InVivo group. Let us scroll down to see the branding design created by Grapheine for Agrosolutions.