Eurovision Song Birds - Creative Concept and Print Ad Promo from Metro Sweden

Pairing different breeds, styles, and species of birds with the artists' characteristics gave us a wide array of visuals to use as the foundation for the whole campaign. It juxtaposes bird aesthetics with the classic clichés of schlager music: the classic boy band, the country/schlager singer, the stiff electropop male, the flirty Eurodisco performer, the spectacular ethno band, and, last but not least, the chorus-driven anthems. The final execution shows 6 different visuals/species—Pop Bird, Etno Bird, Show Bird, Country Bird, Flirt Bird, and Synth Bird—as well as 6 animations to be used as TVCs for the campaign. DESIGNERS: Hanna Moe and Mattias Frodlund.