Innovative Branding Design of Saint Etienne Opera House by Grapheine
Saint-Etienne Opera House is an important landmark and a cultural structure of the city. Grapheine worked for 6 months, redesigning the brand identity and giving a whole new glow to the Opera House. The motive for recreating the identity is to establish a close relationship with the people of Stephane through simple communication. It was given the new name 'Opera de Saint-Etienne' instead of 'Opera Theatre' to create a bond with historical audiences and also to increase the potential audience. The new 'Comedie de Saint_Etienne' has theatrical programming. One of the wonderful architectural beauties is the design of the opera rooftop, as it looks like it is giving a sign. The circular hall provides comfort and good acoustics for the audience to enjoy. The letter 'E' in Opera is emphasised by the curve, which recalls the building's roof, and the 'O' shape evokes a singing mouth, which is lovable and admirable. Let us scroll down to enjoy the innovative branding design process of Saint-Etienne Opera recreated by Grapheine.
Innovative brand design identity of saint etienne opera by grapheine
Innovative brand design identity of saint etienne opera by grapheine
