21 Different Types of Brochure Designs to suit your marketing needs
Different types of brochures based on folding patterns
Different Types of brochure Designs
- Bi-Fold Brochure design
- Tri-fold Brochure design
- Z-Fold Brochure design
- Gate Fold Brochure design
- French Fold Brochure design
- Accordion Fold Brochure design
- Double Parallel Fold/4 panel fold Brochures
- Parallel Map Fold Brochure design
- Cross fold Brochure design
- Die-cut fold Brochure design
- Roll fold Brochure design
Types of brochure designs based on their purpose
- Company Brochures
- Sales Brochures
- Event Brochures
- Spec Sheets
- Flyers or leaflets
- Menus
- Mailers
- Folders and inserts
- Presentation folder Brochures
- Leave behind brochures
Types of brochures based on folding pattern
Bi-fold brochures
Bi-fold brochures or half-fold are the simplest forms of folding pattern available. In this pattern, a single sheet of paper is folded once. Hence, it forms 4 panels to display the content. The four panels are the front and back cover, and two internal panels. Bi-fold brochures are usually available at 8.5” x 11”. Companies usually use these types of brochures to display their company profile. A bi-fold brochure with multiple pages is known as a booklet.
Bifold brochure design
Tri-fold Brochure design
We can form tri-fold brochures by folding a single paper into three. Company’s opt for tri-fold brochures when they have more content to display. There are six panels in a tri-fold brochure. These brochures are the ideal format for newsletters. They can be easily accommodated in an envelope and also contain more content. 8.5” x 11” is the standard size of tri-fold brochures. Content such as product sheets, city maps, real estate offerings, etc goes well in this type of brochures.
Creative Trifold brochure design
Z-fold Brochure design
Z-fold brochures are also known as 3-panel zigzag folds or fan folds or accordion folds. As the name suggests the folding pattern is in the form of the letter ‘Z’. This fold is elegant and creates a special appeal to the viewers. This fold contains three parallel folds that create six panels of the same size such that there are three panels on each side. Lists, technical specifications and user guides look good in z-fold brochures.
Zfold brochure sample
Gatefold Brochure design
Gatefold brochures are also known as window fold brochures. In this fold, the side panels are half the width of the central panel. There are eight panels in the gatefold brochure. The inward folding makes the brochure very compact. Organizations use gate fold brochures as high-end marketing material. There is plenty of space available in this brochure. Hence, gate fold brochures are ideal for menus, architectural layouts, content with images, graphics-heavy designs and large visuals.
Gatefold brochure design by precision color printing
French fold Brochure design
French fold brochures have four panels. They come in a standard size of 8.5” x 14”. These folds are also known as the right-angle fold or quarter-fold brochures. In this type of fold, we fold the paper in half (first fold) and then fold it into another half (second fold), perpendicular to the first fold. French fold brochures increase space and create an illusion that more content is present. These brochures are ideal for maps, invitations and content with graphic designs.
French fold brochure sample of a spa
Accordion fold Brochure Design
These brochures use a series of parallel pleats in alternate directions. These alternating folds create multiple panels of the same size. When we open the brochure, it resembles the musical instrument accordion. As we fold each panel in the opposite direction, we can open the brochure with minimal resistance. The multiple panels can accommodate a large volume of information.
Accordion fold brochure design by duygu lougee
Double parallel fold brochures
In double parallel fold brochures, we fold the sheet into half and then into another half in the same direction. 8.5” x 14” is the standard size for these brochures. The outer fold is larger than the inner fold. The smaller size of the inner folds makes it easy to fold them. We can also accommodate large graphics such as maps, graphs or charts on one side of the fold. These brochures are of great use as promotional handouts and reference materials displaying products and services of the business.
Double parallel fold brochures design sample
Parallel map fold brochures
In parallel map fold brochures, we fold the sheet in half and then we fold each panel in half again in opposite directions. The standard size for parallel map fold brochures is 8.5” x 14”. This folding pattern can accommodate a large volume of content. Hence, it is ideal for organizations that have a diverse range of products to display.
Parallel map fold brochure of a realestate company
Cross fold Brochure design
We fold a single sheet of paper multiple times to form cross fold brochures. These brochures are compact in size and easy to carry. Hence, tourism guides and maps usually come in the form of cross fold brochures. The front cover of the brochure indicates the content inside it. The large surface area of the brochure gives enormous space to include creative graphics, diagrams, images and maps. A consumer may even use a colourful cross fold brochure as a custom poster. This, in turn, will give a long-lasting impression of the brand in the customer’s mind.
Cross fold brochure design of real estate business
Die-cut fold Brochure design
The die-cut fold is similar to z-fold. In this type of folding pattern, the top part of the sheet is cut diagonally. Hence, the front panel becomes smaller than the other two panels. As a result, the viewer can see the other two panels even when the brochure is folded. Organizations use this cut wisely to give the illusion of extra dimension to the front panel, through the visibility of the other two panels. This fold is unique and stands out among other brochures. Organizations use these brochures in events such as trade fairs and conferences to attract more attention to their brand.
Die cut brochure design
Roll Fold Brochure design
Roll folds are also known as an over-and-over fold or barrel fold. Roll fold comprises a series of parallel folds to form multiple panels of almost the same size. Roll folds usually result in documents with more than eight panels. They can accommodate a large volume of information. Hence, companies use them to prepare tutorials and instruction booklets.
Roll fold brochure design by burst creative
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Types of brochure designs based on their purpose
Company Brochures
Company brochures are the basic type of brochures found in all offices. We usually find information regarding the company, their services and the organization history in these brochures. Generally, companies use tri-fold brochures because they are compact yet, can accommodate more content and graphic images. We can also use gate fold brochures because two front panels are next to each other. We can use this to present a single, large stunning image.
Corporate avg brochure design
Sales brochures
Organizations use these brochures as advertising or promotional brochures to explain their services and products. They contain detailed information and specifications about the products. Companies place these brochures on countertops or racks near counters where people can easily find them. Hence, we need these brochures to occupy less space. We commonly use Z-fold, roll fold and double parallel fold patterns for sales brochures.
Sales brochure design of southwest home services
Event brochures
These are brochures that carry information regarding an event such as conferences, trade fairs etc. We can use a no fold pattern brochure to give details about the event. However, events such as charity balls and fundraisers will have a lot of information to display. In such cases, brochures with z-fold patterns give an elegant look.
Event brochure design template for a conference by piktochart
Spec sheets
These brochures are of great use to the sales department of a company. They carry all details about the products such as the price, product image, design specifications, model number, etc. Hence, customers can find all information about the product in this single brochure. Half-fold and no fold patterns of brochures serve best as spec sheets.
Spec sheet brochure design of a jewellery store
Flyers and leaflets
Flyers and leaflets are a single sheet of papers. Companies print them in large quantities and distribute them in high-traffic public places. They usually carry information about any new product promotions, offers, discounts, etc. They are relatively cheap and reach a large group of audience. Flyers can be inexpensive photocopies to high-quality, shiny printed materials.
Flyer design
Menus
Menus are a popular form of brochures in restaurants and resorts. Nowadays, there are takeaway menu brochures available in restaurants offering door delivery. They usually use no fold or bi-fold brochures to display the menu in dine-in restaurants and tri-fold brochures to give away to customers during takeouts. Some companies also print coupons or offers along with the menus to promote their organization.
Restaurant brochure design
Mailers
Sometimes, companies send brochures through mails to a list of contacts whom they consider might be potential consumers. These brochures act as a bridge between the organization and the customer. They introduce your organization to new people. Hence, it is wise to choose a brochure that is unique and will stand out from other brands. Folding patterns such as accordion, French fold and double-parallel fold are suitable for mailers.
Direct mailer brochure sample of a real estate company
Folders and inserts
Folders and inserts are unique brochures with multi-functional purpose. These types of brochures attract the attention of the public among hundreds of brands in an event show, exhibition or conference. They contain a folder option within the brochure. Organizations can place coupons, vouchers, feedback forms or any business materials within these folders. These additional documents placed in the folders are known as inserts.
Folds and inserts brochure by lunatrix design
Presentation folder
Companies widely use presentation folders in formal corporate presentations. They usually follow a bi-fold brochure folding pattern. All content relevant to the presentation is organized in order of the presentation. These brochures carry all information and provide adequate knowledge about the company to clients.
Presentation folders design template
Leave behind brochures
Generally, these brochures are distributed by the sales team after a sales pitch to a client. As the name suggests leave behind brochures are left at the client’s place. Leave behind brochures highlights the company’s features and promotes brand recognition among clients. They act as a gentle reminder about the company to the clients when they are in a decision-making stage.
Leave behind brochure design sample
