Exclusive Branding and Logo Design of FERS by Grapheine

FERS, the foundation company for school success in France, had a facelift of its logo with the help of French design agency Grapheine. The motive behind the creation of FERS is to enhance the knowledge of children in the economic, cultural and technical fields of the contemporary world. The old logo flower symbolises the blooming of the children and hence it had to be retained but in an innovative way. Grapheine made the continuation of the flower by blowing it up to become a butterfly, so the little flowers would reach their heights with their wings crossing all hindrances. The mission of the foundation to let children flourish comes to life with these tiny wings. FERS, created in 1990 by the city of Lyon and several companies, is a public utility that forms the skills and clears the paths of the children. With the changes coming up in the technological world, the foundation needed to improve the legibility of its name, which led to the new logo. Let us scroll down to explore the exclusive branding and design identity process of FERS by Grapheine.